Social media is about so much more than just likes and popularity. It’s also a super valuable tool you can use to get the word out about your new boutique business, show off your incredible products, and find new customers who would totally LOVE everything you have to offer. No matter what social media platforms you frequent most in your personal life, here are five social media platforms you should be using to help your online boutique grow.
Instagram is an incredible tool for small business owners. Share product images and outfit ideas on your boutique IG page. Use strategic hashtags to get more eyes on your shop. To make your following (and your customer base) grow even more, collaborate with like-minded influencers or host occasional giveaways. (Click here for more ideas on how to use IG to grow your boutique!)
Whether you use Facebook much anymore or not, Facebook is one of the most powerful tools for running an online boutique. Many business owners have seen a lot of success selling directly through Facebook Live, and recent updates make it even easier to sell straight from Facebook even if you don’t have an online store. It’s also a great way to connect with fellow business owners and support one another. (Our Facebook group is the perfect place for that!)
Don’t underestimate the power of Pinterest. Every day, millions of users browse it in search of new brands, outfit ideas, and style inspo. Give the people what they want! Create pins of each of your new products and share them consistently on Pinterest boards.
If you’re looking to reach a younger crowd, TikTok’s where it’s at these days. Put together outfit ideas, short dances, and other fun videos. (You’ll likely get more views if you participate in trending dances or challenges!)
It might sound crazy, but keeping your LinkedIn up to date and posting regularly can give you a big advantage. After all, you’re a business owner now! List your boutique and your role proudly on your LinkedIn profile. Share business-related thoughts or tips every so often, and talk about what running a boutique is really like. Not only will this help you let your network know what you’re up to, but you might also find new employees, investors, or contract workers through there.
While all of these platforms can be excellent marketing tools, the most important social media platform to show up on is the one your ideal customers spend the most time on. Focus your attention there, post consistently, and work on establishing a broader social media presence once you’re ready!