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6 Tips for Buying Wholesale Earrings for Resale

August 13, 2021 12:01

6 Tips for Buying Wholesale Earrings for Resale 

how to buy jewelry wholesale

Looking for High-Quality Wholesale Earrings For Your Online Boutique? 

Earrings are a hot product in many boutiques. They’re easy to style, fun to add to any outfit, and a great product for anyone with pierced ears. But finding high-quality, on-trend earrings to sell in your online boutique? Well, that can be a challenge. It can be difficult to find earrings that’ll hold up, sell well, and drive profit in your online boutique with great margins. Well, we have some good news for you!


Nowadays, it’s actually easier than ever to find cute wholesale earrings to sell in your boutique. With the rise of online marketplaces like Supplied, you can browse through a wide selection of earrings from over 10,000 factories to find the perfect earrings for your customer base, all in one convenient place. 

Shop Wholesale Earrings


Will They Actually Sell Well?

But how can you be certain the products you’re buying will actually sell well? After all, the last thing you want to do is place an expensive bulk order for earrings that your customers won’t actually love at all. How can you be sure that you and your customers will be totally satisfied with the earrings you purchase? It all comes down to the supplier you partner with and the products you choose. We’ll help you determine whether it’s a good decision to purchase earrings for your boutique and learn how to buy the best earrings from wholesale suppliers online.


Should You Sell Earrings In Your Boutique?

So first off, you’ve got to answer one major question: is selling earrings in your boutique a good business decision? The A to that Q depends on a few factors, including your customer base, your niche, and your existing product offering. Here’s what you should consider before deciding whether to sell earrings in your boutique:

three women with wine glasses

Consider Your Customers:

Your products themselves are only as good as your customers think they are. If you love a long, dangly pair of rose gold earrings but your customers would never be caught dead in them… well, you’re going to have a very hard time making your money back, let alone making a profit! Do your customers wear earrings? Are their ears even pierced? What sort of earrings do they like to wear? How often do they wear earrings? How much are they willing to spend on a pair of earrings? Would they rather invest in a higher-quality pair of earrings for everyday wear, or purchase a pack of 10 earrings to switch things up from day to day?


If you already know what your ideal customer would answer to those questions, run with it! If you’re not sure, consider asking a few of your existing customers to get their raw thoughts.


Consider Your Niche:

Your niche is the unique corner of the market you seek to serve, one that’s different from the market as a whole due to its own specific set of needs, preferences, or identity. Brands that seek to serve a niche market strive to fill an unmet or underserved need. So, ask yourself: would earrings help the problems my store seeks to solve?


For example, if you’re striving to help older women feel stylish at any age and a more affordable price point, offering affordable earrings along with other products could be a great idea. But if the purpose of your store is to provide eco-conscious individuals with sustainable swaps to everyday kitchen items, selling earrings may not make much sense at all.

store owner in front of her clothing

Consider Your Other Products:

If applicable, consider the other products you already offer in your store. Would earrings be a logical addition to your shop? Could earrings work well with other products you sell, encouraging multi-buys? For example, expanding your store to offer earrings is pretty much a no-brainer if you already sell other jewelry such as necklaces, bracelets, or rings… but it might be a bit random to start selling fabulous earrings when your shop mainly focuses on children’s toys.


If your customers wear earrings, you feel confident about what kind of earrings they’d like, and earrings would fit nicely into the rest of your items, great! Selling earrings in your online boutique will likely be a good, lucrative decision. They’re an easy upsell, they’re one size fits all, they’re very inexpensive to ship, and they’re loads of fun to style and photograph. As long as you order the right earrings at the right price, they’ll practically sell themselves!


If you’re not confident your customers would wear earrings, you’re not sure what type of earrings they’d be interested in, and earrings wouldn’t make a whole lot of sense with the other products you’re currently offering, selling earrings may not be the best idea. However, you can always place a small order and see how your customers respond to them. With no minimum order quantities and free shipping on orders of $50+ on your first order, it’s easy to test the waters and see whether earrings could actually drive a profit in your online store without much risk. (More on that in a moment!)

three women working on laptop

Here Are 6 Tips for Buying Wholesale Earrings for Resale 

If you’re still confident that selling earrings would be a good business decision, that’s awesome! You’re ready to start sourcing, selling, and earning a profit. We’ll walk you through the entire process of finding and buying the best earrings from wholesale suppliers online, step by step.


1. Find a Great Supplier

The supplier you choose to order your wholesale earrings from will determine so many things. Your supplier will influence the shopping experience, the quality of earrings you’re able to purchase, the wholesale price you pay, the size of your margins, your overall customer experience, shipping timelines, shipping costs, how many pieces you have to order to get the wholesale price… the list goes on! So before you start shopping for wholesale earrings, you’ve got to shop around for a wholesale supplier.


Unfortunately, “wholesale” doesn’t automatically mean you’re getting the best price. Wholesalers have to make a living, too… which too often means they add on a hefty markup to factory prices, acting as a sort of middleman. That means you’re expected to pay those markups, THEN mark the price up again to sell to your customers – meaning higher prices for your customers and lower margins for you. What’s more, depending on the selection you may have to juggle multiple suppliers just to source a good curation of products.


Supplied exists to turn the entire wholesale business on its head! We’ve partnered with over 10,000 factories to offer factory-direct wholesale boutique items, allowing you to save up to 75% off of traditional wholesale prices. Plus, with no minimum order quantities whatsoever, free shipping on orders $150+, US-based customer service, and a 100% satisfaction guarantee, Supplied allows you to purchase high-quality earrings online risk-free. (Already heard enough? Start shopping for earrings here!)


2. Shop Around

And now, for the fun part! Once you’ve settled on a supplier you’d like to try out, it’s time to go shopping. Supplied alone has 250,000+ wholesale boutique items for sale from 10,000 different factories, with over 10,000 pairs of earrings to choose from. No need to limit your order to just earrings – feel free to shop around and look for other pieces that might make a great addition to your online store, such as necklaces, hair accessories, or apparel. Get a feel for what’s out there!


As you shop, don’t just look for pieces you’d love to wear – think of your customers, their unique sense of style, and their price point. You’re not shopping for you, you’re shopping for them!


two women in store looking at mirror

3. Do Product/Competitor Research

Yes, you need to make sure your customers love the earrings you’re sourcing… but you also need to make sure you can sell the earrings you’re considering at a competitive price and actually make a great profit. That way, it’s a win-win for both you and your customer!


As you shop wholesale earrings, you’ll notice that every supplier lists an MSRP, or a manufacturer’s suggested retail price. But that’s really all it is – a suggestion. It’s a good idea to check that price against comparable products to see what those items are actually selling for. You don’t necessarily have to order the absolute lowest price to make a sale, but your prices should be competitive and comparable. Basically, if you’re selling a pair of earrings for $50 and a nearly identical pair of earrings is on sale for $20 elsewhere… well, what’s stopping your customers from adding those to their cart instead? Before you order a pair of earrings, do your best to make sure you’ll be able to sell them at a decent price with decent margins.


4. Place a Small Test Order

As long as you know your audience and you’ve done some research, you should be pretty safe to place an inventory order. But for best results, try ordering smaller quantities of multiple items as a test order. This allows you to test out multiple products with very little risk.


Supplied allows you to order as few or as many of any item as you’d like. (Yes, you can even order just one piece if you’d like!) Plus, you’ll enjoy free shipping on your first order of $50+. Purchase a small number of multiple styles of earrings you think your customers will like… and see how good your intuition was!

mom and daughter working together

5. Sell Your Items & See What Works

The best way to know what’s gonna sell well? Try it out and actually see what sells well! Once you’ve received your Supplied order after 2-3 weeks, start selling your earrings in your online store, via Facebook Live, or at your physical location.


Let your customers know that very limited quantities of each style are available. Then, pay close attention! See what sells fast and what’s more difficult to move. Keep track of which customers ordered which earrings, then collect feedback to see how they like them and what else they might like to see.


6. Place a Larger Order!

Once you’ve conducted your sales experiment, commit to your winners! Place a larger order of the earrings that sold best, and look around for similar styles that might perform the same. This time, you’ll be able to take advantage of bulk order discounts! At Supplied, you’ll save 5% if you buy 10+ pieces, 10% if you buy 50+ pieces, and 30% if you buy 100+ pieces.


Then, wait patiently for your sparkling items to arrive in 2-3 weeks, then list your gorgeous earrings and brace yourself for major sales!

women with hoop earrings happy

Start Here: 10 On-Trend Wholesale Earrings for Your Online Boutique

Don’t have time to sift through 10,000 pairs of gorgeous earrings right now? Hey, we feel you! We’ve compiled a list of 10 customer-favorite wholesale earrings that just might end up bestsellers in your online boutique. Try ordering a small quantity of a few of these first and see how your customers respond!


  1. Fun Dangling Fern Earrings

Fun Dangling Fern Earrings for Outrageous Looks

These sparkling statement earrings can easily be dressed up or down. Shop the Fun Dangling Fern Earrings here.

  1. Matte Color Bows Earrings

Matte Color Bows Earrings for Sweet Girls

These earrings are adorable for grown-ups and kids alike. Shop the Matte Color Bows Earrings here.

  1. Classy Casual Earrings Set

Classy Casual Earrings Set (Six Pairs/Set) for Weekdays and Date Night Use

More is more with this super trendy set of six earrings! Shop the Classy Casual Earrings Set here.

  1. Akista Star and Moon Swirl Earrings

Akista Star and Moon Swirl Earrings

Fun, eye-catching, and just whimsical enough. Shop the Akista Star and Moon Swirl Earrings here.

  1. Vyne Crescent Adornment Earrings

Vyne Crescent Adornment Earrings

Abstract and shiny, these earrings are guaranteed to get some compliments. Shop the Vyne Crescent Adornment Earrings here.

  1. Akriel Sparkle Stud Earrings

Akriel Sparkle Stud Earrings

Dressed-up, yet lightweight enough for everyday wear. Shop the Akriel Sparkle Stud Earrings here.

  1. Minimalist Twisted Hoop Earrings

Minimalist Twisted Hoop Earrings

A fresh twist on a classic. Shop the Minimalist Twisted Hoop Earrings here.

  1. Three Stars Climber Earrings

Three Stars Climber Earrings

Dainty and perfect for everyday wear. Shop the Three Stars Climber Earrings here.

  1. Briony Mini Stud Earrings Collection

Briony Mini Stud Earrings Collection

These silver studs are perfect for minimalist fashion. Shop the Briony Mini Stud Earrings Collection here.

  1. Bored Face Hook Earrings

Bored Face Hook Earrings

These art deco earrings make quite a statement. Shop the Bored Face Hook Earrings here.

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