Put yourself in the customer’s shoes for just a minute.
You’ve found a shirt you absolutely love & added it to your cart. The price, the fit, the color – this piece was totally made for you.
You head to checkout… and it basically looks like a disaster. You’re not entirely sure how to complete your purchase in the first place. Turns out, the only eCommerce payment methods they accept are wire transfer or some provider you’ve never heard of. Plus, you have to put in all kinds of personal info.
Sure, that top would have looked adorable on you… but if buying it ends up being too hard or too risky, you’re gonna pass.
Has something like that ever happened to you before? Turns out, it’s actually pretty common. One study found that nearly 50% of customers who can’t use their preferred method of payment simply won’t complete their purchase.
When it comes to the eCommerce payment methods you accept on your website, convenience is king. You want to make sure it’s SUPER easy to buy from your online shop. Offering multiple payment methods can create a more seamless experience for your customers and allow them to checkout without having to input all of their payment and address information manually.
You also want to offer payment methods that are trustworthy and secure, especially for new customers who have never visited your website before.
Of course, you’ll also want to keep transaction fees and other costs in mind as well.
Here’s a quick guide to eCommerce payment methods you can consider offering at your online boutique:
PayPal is one of the largest and most common online payment options, with hundreds of millions of users. Adding a PayPal button to your checkout process is simple, especially if your website is powered by Shopify or another eCommerce solution. You’ll incur a transaction fee of 30 cents plus 2.9% of each PayPal purchase.
Stripe is a straightforward, customizable payment option that allows you to accept payments from various sources. Like PayPal, setup is free but Stripe has a transaction fee of 30 cents plus 2.9% for credit card processing.
If your website is powered by Shopify, you’ll be able to accept payments using Shopify Payments as well as any other third-party payment service you choose. Along with your subscription costs, you’ll pay 30 cents plus 2.9% of each credit card transaction on the Basic Shopify plan, or 30 cents plus 2.4% on the Advanced Shopify plan. Other eCommerce platforms typically offer similar payment options.
Google Pay allows users to checkout more quickly using credit card information saved to their Google account. It’s secure, it’s convenient, and – bonus – it doesn’t involve any set-up or transaction fees.
Apple Pay is a convenient one-click payment option for people who use Apple devices. It’s easy to add to your site if it’s built on a compatible platform. Like Google Pay, it doesn’t involve any set-up or transaction fees.
Venmo as you’re probably familiar with it is designed for payments between friends and people who know and trust one another, not for buying and selling goods. However, Venmo also has a merchant option. It has similar transaction fees as other methods – 30 cents per transaction plus 2.9%.