Should You Sell Custom Products in Your Boutique?
Selling wholesale boutique items in your retail store has so many benefits… many of which you’ve probably already experienced!
Here at Supplied, we’ve chosen to focus on wholesale for good reason. Buying wholesale products and selling them at retail prices involves great margins and a lot less work on your side than if you were to create each of your products from scratch. Plus, when you shop with the right supplier, you can enjoy no minimum order quantities, an enormous selection of on-trend products, and no hidden fees. The traditional retail business model is a great one, with low risk and sustainable growth.
But have you ever found yourself wishing you could create something of your own to sell to your customers?
Maybe you have an idea of an adorable hat your customers would love but haven’t been able to find something similar from your usual wholesale suppliers…
Or maybe you’d love to start boosting brand recognition by creating a branded line of merchandise for your boutique but aren’t sure where to start.
Whatever your reason, it’s possible to create high-quality, profitable custom products for your shop – no craft skills or previous experience required!
Making Custom Products with The/Studio
You may not know this, but before the CEO of Supplied started Supplied, he founded The/Studio to make custom product manufacturing more accessible for small business owners.
While many product manufacturers out there have restrictive minimum order quantities, iffy quality, and super long turnaround times, The/Studio offers high-quality custom manufacturing with no MOQs, fair pricing, free shipping, and a 100% satisfaction guarantee. With The/Studio, you can create custom products like patches, pins, hats, socks, keychains, stickers, and more – all from your laptop! Both Supplied and The/Studio exist to help small businesses like yours make a higher profit and scale even more quickly.
There’s nothing wrong with sticking to wholesale. If sourcing and selling wholesale products have worked great for you so far, that’s fabulous! But if you’re finding yourself wishing you could try something new or create something of your own, making custom products is a great low-risk way to do that. (And with The/Studio, you’ll know you’ll get the same awesome quality and customer service as you do at Supplied!)
Why sell custom products in your boutique?
You might be wondering: what are the benefits of selling custom products in my boutique? Here are a few reasons why you may want to consider selling custom products in your boutique:
Custom products make your business stand out
It can be hard to compete in your brick-and-mortar or eCommerce store when you’re selling similar products as everyone else. With 250,000+ wholesale boutique items to choose from at Supplied, you’re not necessarily in much danger of that!
But the truth is… no one does it like you. With your keen eye and your deep understanding of what your customers are looking for, you could create gorgeous custom products that are totally different from everything else that’s out there. And when your products stand out, your entire brand stands out!
Custom products build brand loyalty and recognition
No need to create custom products that compete or try to do the same thing as other products in your shop. (Unless that’s what you’re interested in!) You can also create branded products that allow your customers to rep your shop itself. Create custom hats, stickers, patches, pins, or even socks with your shop’s name or logo on them, featuring your brand colors and the aesthetic you’ve worked so hard to cultivate. You could sell these products in your store along with your wholesale goods, or throw one in as a freebie with every order.
Branded merchandise is a great way to foster brand loyalty. Plus, think about it – every time your customers wear a hat with your boutique’s logo on it or take their water bottle adorned with your brand’s sticker on it, that’s free advertising for you! (It’ll keep your store fresh on their minds as well!)
Creating and selling custom products is easier than you might think
No need to take out a pair of knitting needles to create custom socks, or to try your hand at metal-working to create custom pins! The/Studio allows you to create custom products online from your web browser. You don’t have to be crafty or even be a design person – if you have a computer, you can create a beautiful custom product!
The/Studio’s convenient online product creation tool allows you to customize every aspect of your product, from the product type to the materials used to the colors to the size and SO much more. Plus, their in-house team of expert designers can help you bring your ideas to life, whether you’ve already finalized your design or you’re struggling to use your limited art skills to get them down on paper. With free shipping, no minimum order quantities, and a 100% satisfaction guarantee, it’s a great place to create custom products for the first time!
How to Start Making Custom Products for Your Boutique
Ready to try your hand at creating something of your own? Start the process here, with The/Studio’s product creation tool. You’ll then choose what type of product you’d like to create, how many pieces you’re interested in ordering, and loads of customization options varying depending on what type of product you’re making. Then, you’ll upload your design (or add notes if you haven’t finalized your design yet and need some help!), approve a final prototype, and wait patiently to receive your gorgeous custom products!
Still not sure whether creating custom products for your boutique is right for you at this time? Hey, that’s okay – shop our wide selection of trending wholesale boutique items here! :)