By Merchandiser Lauren Phillips
As we witness the changes taking place on a daily basis both nationally and globally, things are seeming more scary than ever for small businesses. Paying rent, payroll, and other general operational costs can seem overwhelming and could be detrimental to even the most stable small businesses. So what is a small retailer to do to help generate business for themselves and the local economy in a time like this? For one thing, see who can help you, and who you can help.
Just yesterday, Facebook released a statement saying they plan to award $100 million in cash grants and ad credits for up to 30,000 businesses in America and worldwide to help ease the financial burden this pandemic will take on small businesses. The majority of the money will be in cash grants and Facebook plans to release more details soon about how businesses will be able to apply. Facebook said companies can do whatever they want with the money like cover rent, pay staff, or even run advertising on Facebook, a great way to get your online business generating some money. Be sure to check in on Facebook often to find out how you can apply for a grant — or start a page if you don't already have one!
Additionally, other businesses are also in the same boat as small retailers and sticking together as a tribe can be the saving grace for everyone. If you're not sure how you can support your local businesses, and how they can support you, here are a few additional ideas.
Partner with a restaurant or other local business and give them shoutouts on social media, leave reviews, or share their content regularly. Who knows, they may just do the same for you, introducing you to a whole new list of clients.
Purchase gift cards, order takeout/delivery, and support the local businesses who’ve put their business online.
Share services. If you’re great at photography, but don’t know the first thing about social media, offer to trade services with a fellow small business. Not everyone is great at everything, so working together to have the best outcome benefits everyone.
These are trying times, but with some support (emotional and productive) we can all get through this. Continue to look for your tribe to ensure that you are surrounding yourself with the strongest team of supporters you can find. If you are continually supporting your local counterparts, they’ll want to return the favor, so be sure to let them know who you are and what you do. Lastly, keep an eye out for more information about the Facebook grants. You’ll want to know how/when to apply, because there’s no business that deserves that more than a brick and mortar shop.