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How to Create a Logo for Your Boutique

April 23, 2021 14:22

How to Create a Logo for Your Boutique
How to create a logo for your boutique

Deciding to start your own boutique is a MASSIVE first step. (So you go, girl!) But the truth is, it’s only the beginning. So much work goes into getting your boutique up and running. If you’re going to set yourself apart from 7.9 million other eCommerce sites in the world, you need a unique logo that communicates what your brand is all about. Read on to learn how to create a logo for your boutique.

 

As a new boutique owner, you’re not just in the business of selling clothes – you’re in the business of creating a brand. Of finding a way to set your own in-person or online boutique apart from all the rest. And there are A LOT of other places to buy clothes, accessories, and home decor out there. If you’re going to make a profit and generate repeat business, you’ve got to create a memorable, recognizable brand that makes customers WANT to buy from you.

 

Part of that brand identity is your logo. A logo is a symbol or design that you’ll use to identify your products, your packaging, and your shop. A great logo can increase brand recognition, build customer trust, and help you sell more products.

 

While a logo may not seem as important as, say, the sort of inventory you choose to purchase or the suppliers you partner with, it can still have a major impact.


Think about it – what’s a pair of Nikes without the swoosh? Or a Ralph Lauren polo tee without the horse? Or a Louis Vuitton bag without the iconic LV pattern?

 

Even if you’re not a designer, with a little time, research, and doodling, you can create a beautiful, professional-looking logo for your boutique.


We’ll go over what a logo is, why a logo is so important, and a few different ways you can go about creating a logo for your boutique.

 

What is a logo?

So what is a logo, anyway? The dictionary defines a logo as, “A graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.” A logo is used to identify a company, organization, product, or brand. It may be an abstract design with no words, or simply a stylized version of the company’s name. It’s often a combination of text and imagery.

 

A logo instantly identifies a company. It is valuable and often trademarked. (There’s a reason people make knock-offs – even when they’re not the real thing, people are willing to pay for merchandise with brands and logos!) But logos are important for small businesses, too.

 

Logos are often used in advertisements, products sold by the company, packaging, and other materials.



women thinking with pen in her hand

What does a logo do?

Why is a logo so important? Here are a few things a good logo can do for your business:

 

Your logo makes a first impression

Your logo is often one of the very first interactions a person has with your business. Your logo is an opportunity to build trust, visually express the value you deliver, and communicate your purpose.
 

Your logo can help solidify your brand identity

Every visual aspect of your business comes together to create your brand identity or your brand image. The colors, images, and logo you use will work together to distinguish and identify your brand in your customers’ minds – a professional, well-thought-out logo can help your customers feel more connected to your brand right away.
 

Makes your brand recognizable & sets you apart from the competition

With so many other online boutiques out there, the last thing you want is to get lost in all the noise. A good logo is distinctive and memorable, instantly communicating who you are and what you do.
 

Fosters brand loyalty

You want your customers to develop a genuine relationship with your brand, to keep coming back again and again because they love what your brand stands for and want to support it. A great logo can help. (You can even create merchandise with your logo on it for loyal fans of your brand to rep!)


 

two women looking at laptop screen

What goes into a logo?

A logo is so much more than a pretty picture. A lot of thought and strategy should go into your logo design… even if it’s a simple one. Here are a few common elements of a logo:
 

Color 

Did you know that people tend to associate certain colors with certain feelings? Consider how you want your customers to feel when they interact with your brand – energized? Calm? Excited? Connected? You’ll want to make sure you choose a color to match. (More on color theory here!)

 

Typeface

Some logos involve only text, while others may not include any text at all. If you choose to incorporate text into your logo design, make sure it’s easy to read and distinctive. Adobe Fonts is a good place to start looking at different typefaces and font designs. 

 

Images

It’s a good thing that a picture says a thousand words because you definitely don’t have room for that many words on your logo! Consider using a stylized image that represents your company or what you sell. Keep any images you use in your logo clear and simple since your logo will likely be resized to fit a lot of different areas. 

 

What a Logo Isn’t

Logos? Slogans? Branding? It’s easy to get confused with all the marketing lingo that’s thrown around – here’s a quick overview of what a logo isn’t to set you straight.

 

A brand  

A brand is a person’s perception of a product, service, experience, or organization. Your logo is one part of your overall brand, but your brand also includes elements such as your website design, your products, your communication style, etc.

 

A slogan 

A slogan is a short and memorable phrase used to describe a company or a product in advertising. Your logo may or may not include a short slogan or tagline in addition to your name.

 

An emblem 

An emblem is a design or picture that represents a country, an organization, or a company. Some logos include both an emblem and written text (sometimes known as a wordmark). An emblem may be used on its own on social media or packaging.



young business women working on computer

How to Create a Logo for Your Boutique: 2 Ways

The best way to create a logo for your boutique depends on your skillset, your budget, and your own unique budget. Learn how to create a professional-looking boutique on your own or by hiring this task out to someone else.

 

Method #1: Create a Logo for Your Boutique On Your Own

If you have a clear vision of what you want in mind, or if you have some design experience and you’re up to the challenge, it’s possible to create a logo for your boutique on your own. 

 

  1. Brainstorm

First off, start dreaming up ideas for your logo and your overall brand, without judgment. Get a pen and paper and write down how you want your boutique to come across, colors you might use, your brand’s name, any other messaging you might want to incorporate, etc.

 

  1. Collect examples

You definitely want your boutique’s logo to be original, but it’s okay to gather inspiration from all over the place during this stage. Collect a few examples of logos from boutiques you admire,
 

  1. Solidify your brand

A good logo will fit into your overall brand strategy rather than just existing on its own as a pretty image. Consider the colors you’ll use throughout your branding, the audience you’ll be targeting, the sort of experience you want to provide, and the products you sell. You can work on your logo first before tackling other aspects of your boutique’s branding, but you’ll just want to make sure it’ll fit seamlessly with everything else.
 

  1. Sketch it out

Try doodling a few sketches with a pencil and paper – it’s easier for the creative juices to flow that way. Don’t worry about making it perfect – just try to figure out how different elements, images, and words will work together.

 

  1. Create your logo

Time to work some magic. Use design tools to bring your logo ideas to life. Canva has thousands of pre-designed logo templates to use as a jumping-off point, with great customizability. If you’d prefer to draw by hand, try using Procreate on a tablet. If you’re a somewhat seasoned designer, try using Adobe Illustrator.

 

Many other pre-designed logo templates are available online, some of which just require you to add your name in and that’s it. The main downside of this is that your logo won’t be very unique – still, if you’re in a rush and you want to make sure you have a stand-in logo before you launch, it’s better than nothing.

 

  1. Gather feedback

When it comes to your logo, your opinion is important – but how your logo is perceived by others is crucial, too. Get some fresh eyes on your logo – ask a friend you trust, your business partner, or even your customers for their feedback. Then, make some tweaks (while still remaining true to your vision and your brand.)

 

Method #2: Hire Out Creating a Logo For Your Boutique

Make no mistake – hiring a specialist to create a logo for your boutique still takes work. You’ve still got to decide what you’re looking for and how your logo will play into your brand strategy. But passing this task over to a specialist can save you a lot of headaches, even if you’re on a budget.

 

  1. Brainstorm

Even though your designer will do the heavy lifting, you’ve got to figure out what exactly you’re hiring them to do first. Start dreaming up ideas for your logo and your overall brand, without judgment. Get a pen and paper and write down how you want your boutique to come across, colors you might use, your brand’s name, any other messaging you might want to incorporate, etc.

 

  1. Collect examples

The more examples you can show your designer, the better. You definitely want your boutique’s logo to be original, but it’s okay to gather inspiration from all over the place during this stage. Collect a few examples of logos from boutiques you admire. Try to nail down exactly what it is you like about each one.
 

  1. Solidify your brand

A good logo will fit into your overall brand strategy rather than just existing on its own as a pretty image. Consider the colors you’ll use throughout your branding, the audience you’ll be targeting, the sort of experience you want to provide, and the products you sell. You can work on your logo first before tackling other aspects of your boutique’s branding, but you’ll just want to make sure it’ll fit seamlessly with everything else. (Again, your designer will take all of this and run with it, but the more direction you can give him or her, the better.)

 

  1. Determine your budget

Figure out what you can reasonably afford to spend on your logo design. For small businesses or startups, a good logo design might cost somewhere between $300-$1300. If that’s out of your budget, don’t worry – it’s also possible to get a more basic logo for $10-100.
 

  1. Find a designer

Now, you’re ready to bring a specialist in. If you already have a friend or a colleague in mind, great! If not, here are a few places you can look for an affordable logo designer:

 

Upwork – Upwork is a marketplace connecting small business owners to freelancers. There, you’ll be able to browse available talent or submit a job posting detailing your budget and what you’re looking for so freelancers can apply directly to your project.

 

Fiverr – Like Upwork, Fiverr connects businesses with freelancing talent. You’ll be able to browse pre-packaged, fixed-price logo design services from freelancers in your budget.

 

99designs – 99designs connects businesses with professional, creative experts around the world who specialize in branding and design. There, you can host a logo design contest, where you describe your vision, receive concepts from designers all over the world, then select your favorite among them.

 

Etsy – This independent marketplace is also a great place to find affordable logo designers. Choose from templates or custom-designed logos.

 

  1. Communicate expectations

Many designers offer a fixed number of revisions for the set price and fixed timelines. Be sure to ask plenty of questions so you have a good idea of what you’re in for, and to clearly define deliverables before hiring the designer.

 

designers looking at tablet screen

Do I Need a Logo for My Boutique?

It is possible to run a boutique without a unique logo, especially if you’re mainly selling your goods on social media or a selling platform like Etsy. But if you’re interested in creating a brand (rather than just selling some stuff online to make an extra buck for now), it’s really important. No matter where or how you’re selling, your logo helps people immediately identify your unique business and make instant judgments on what it’s all about.

 

Keep in mind that your logo doesn’t have to stay the way it is forever – you can always rebrand in the future if your business changes or if you later find the budget to hire a professional to do things the right way. So even if you’re just getting started, taking the time to create a logo on your own or by hiring a designer is a good idea.

 

 

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