As a business owner, you’ve got to constantly be looking towards the future. Most born entrepreneurs like you aren’t complacent with where they are now – they’ve got big plans and even bigger dreams.
But there’s one skill that sets successful boutique owners apart from the people who can’t manage to turn their dreams into reality: goal-setting.
Effective goal-setting has been shown to be one of the most powerful ways to accomplish great things – and it’s easy to see why. When you have a clear picture of what you’re shooting for, it’s much easier to map out how you’ll get there.
Do you have clear goals for your life and your business?
Whether you already have quite a few goals you’re working toward or you haven’t nailed down any clear goals quite yet, here are a few tips for better goal setting. (These apply both for your boutique business and everything else you’re passionate about in life!)
1. Set SMART goals
As you’re nailing down the goals you want to focus on, make sure they’re SMART. That stands for:
Specific: Be clear about what it is you’re going after. “Building a successful boutique” is a good goal, but “Reaching $100k in sales by the end of the year” is better.
Measurable: Figure out how you’ll measure success, whether it’s a dollar amount, a certain number of people on your team, or an audience count.
Achievable: It’s okay to let yourself dream big & set a goal that makes you stretch – but make sure the goals you’re setting are still possible. Don’t set yourself up for failure by setting a goal that’s way too lofty! It’s better to start small and set a bigger goal once you accomplish the first one.
Relevant: Make sure your goals are actually relevant to the things you care about and what will help your boutique succeed.
Time-bound: Set a clear deadline by which you’d like to accomplish your goal. (You can always revisit this deadline later!)
2. Write your goals down
Once you’ve set a SMART goal (or two, or five), write it down! One research study found that people who set goals and write them down are much more likely to accomplish them. (Not to mention they make 9x more over their lifetimes than people who don’t have goals at all!) Write your goals on a sticky note and put that note somewhere you’ll see it every day. It’ll help you keep your goals at the forefront of your mind.
3. Be accountable
Find someone you trust and tell them about your goals. This can be a family member, a colleague, or even an online community of boutique owners like you. (The Supplied Family Facebook group is a great place for this!) Being accountable to others about your goals and your progress towards them can make you more likely to accomplish them.
4. Make sure your goals are meaningful to you
If you’re going to focus your time and attention on something, you’d better make sure it’s something you really care about. Review your goals and make sure they really matter to you. If you feel deeply connected to your goals, you’ll be more committed to seeing them through. And remember, if your priorities change after setting a goal, that’s okay! Review and reevaluate your goals often to make sure they’re still a good reflection of your priorities.