How to Set Up an Instagram Business Account

January 21, 2021 11:15

How to Set Up an Instagram Business Account

How to Set Up an Instagram Business Account


I’m not going to sit here and pretend you’re clueless about Instagram. If you’re anything like most of us, Instagram is your preferred social media of choice. Chances are, you’ve been using it for years to follow your favorite influencers, keep in touch with old friends, share photos of the most delicious food you eat, and post selfies when you’re really feeling yourself. But what’s your experience like with Instagram for business?


You’ve probably been using Instagram mostly for personal use. Maybe you’ve followed different businesses and creators, maybe you’ve recently created a new IG account devoted to your online shop. But what you may not know is Instagram has special features just for businesses.


Switching your account over from a personal account to a business account or creating a business account from scratch is a simple and powerful move to take your boutique’s social media marketing to the next level. 


We’ll walk you through how to set up an Instagram business account. (If you already have an Instagram business account, don’t click away! We’ll also talk about how to leverage those special IG business features to your advantage.)


What Is an Instagram Business Account?

two women looking at phone

Also known as an Instagram professional account, an Instagram business account simply signals that your profile belongs to a business. There are two types of professional accounts: business accounts, which are best for businesses, freelancers, and designers, and creator accounts, which are best for influencers, artists, and celebrities.


Setting up an Instagram business account allows you to access new features, such as the ability to add contact information to your profile, show a category below your profile image, acces Instagram Insights, get a secondary inbox, and sort your requests. You can also promote posts to a wider audience and add buy buttons to product photos.


Converting to a professional account will also limit your ability to take a few actions on Instagram. For example, you’ll only be able to share Instagram posts to the Facebook page linked on your professional account, not to a Facebook profile. Also, business accounts can’t be set to Private. (That shouldn’t be a problem for you though, since you want as many people as possible to get eyes on your business!)


How to Set Up an Instagram Business Account

women talking on phone while on laptop drinking coffee

Converting your personal profile to a business account is easy. No need to have a certain number of followers or qualify in any way – all you’ve got to do is change your settings.


To switch your personal profile to an Instagram business account:

  • Go to your profile
  • Tap the 3 lines in the top right corner
  • Tap Settings
  • Tap Account
  • Tap “Switch to Professional Account” (you might have to scroll down a bit to find it)
  • Tap Business.
  • Connect your Instagram business account to your business’s Facebook page, if you have one
  • Add details, like your contact information and your business category. (You’ll have the option to display or hide this on your profile.)


That’s about all there is to it! Now that you’ve set up an Instagram business account, you’ll be able to see post insights, promote posts, and so much more. 


How to Make the Most of Your Instagram Business Account

girls taking selfie outside


Converting your account to an Instagram business account won’t magically turn your IG account into an uber-popular success. (Sorry to burst your bubble!) But it will provide you with all sorts of valuable tools to help you grow your audience, keep your followers more engaged, and post higher-performing content. Here’s how to make the most of a few key IG business account features:


Without an Instagram business account, you can still see a few key insights such as post likes, post comments, and number of followers. An Instagram business account automatically tracks likes, comments, saves, shares, follows, reach, impressions, follower growth over time, and more. You’ll even be able to see where the majority of your followers are located and what times of day they’re most active. You can also sort all of your posts over time in order by highest metrics to see which posts performed best. Pay close attention to these insights – they can help inform what you should post and when you should post to get the best results.


To access Insights, go to your profile, and tap the Insights button below your IG bio. You can also tap the three lines in the top right corner, and click on Insights. You can also see insights for individual posts by tapping View Insights at the bottom left corner directly below the photo or video.

Promoting posts

Having an Instagram business account allows you to promote specific posts to people who aren’t following you. Instagram will show your post in people’s Instagram stories and feeds so you can reach a wider audience. Plus, post promotions allow you to link to your website or other links, which can help you direct traffic where you want it to go instead of just getting more likes and comments.


To create a new promotion on Instagram, head to your profile and click the “promotions” button below your IG bio. Then, you’ll be prompted to create a new promotion by choosing a post to promote. Once you’ve done that, you can select a target audience, budget, and duration for your promotion. (Until you get the hang of things, it’s probably best to set a low budget for your first promotion.) Once you tap Create Promotion, Instagram will review your post and then run it as long as it meets their guidelines.


You can also advertise on Instagram via Facebook Ads Manager. This is a bit more complicated, but it offers more ad targeting options.


Extra profile details

Converting to an Instagram business account allows you to add extra details to your profile. You can indicate what sort of category your business is, like Clothing Store or Jewelry/Watches. This allows potential new followers to instantly identify what your business does and what you sell. 


You’ll also be able to add a convenient contact button to your profile, allowing followers to email you instantly from your Instagram profile. This is especially helpful if you’d rather have customers email you than DM you.


Looking for more Instagram marketing tips? Click here to learn 4 quick tips to build your boutique’s Instagram following.


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