Maybe you tend to treat Pinterest as a timewaster you head to when you’ve already scrolled through all the new posts on IG. Or maybe it’s more of a spot to find hairstyle or home decor or outfit inspo when you’re thinking of making a change.
But it’s so much more than that.
Pinterest is also an ultra-powerful marketing tool for boutiques & eCommerce stores looking to get their products in front of the right people.
When you think of social media marketing, chances are your mind instantly gravitates to Facebook and Instagram. But Pinterest is the third-largest social media platform, and its users are unique. A large majority of users use Pinterest to help them decide what to buy, and 55% visit the platform specifically looking for products. Plus, it drives 3.8x greater sales than the average digital campaign. Pinterest is full of potential customers interested in buying something – and if they happen to see your gorgeous products, there’s a good chance it could lead to a sale.
These tips will help you start using Pinterest marketing to your advantage. Read on to learn how to use Pinterest to grow your boutique.
Set up a business account
If you don’t already have one, create a Pinterest for Business profile. All you’ll have to do is fill out a few details about your business and whoever will be managing the account. Then, you can fill out the rest of your profile details and start pinning!
Create great Pinterest marketing content
Create high-quality, eye-catching visual content to pin on your boards. A good pin is typically vertical (optimized for mobile), with minimal text in the image and a descriptive caption that makes readers want to learn more. Like Instagram, it’s important to have high-quality visuals. Graphic design platforms like Canva have plenty of customizable Pinterest pin templates to help you get started.
Pinterest itself recommends that business owners pin something at least once per day. This will allow your content to receive a much larger audience than you would if you were to create a new board and fill it all up at once.
Add shopping pins
Pinterest allows you to add Rich Pins that add extra details. As a boutique owner, adding Product Pins can make the shopping experience even easier for your customers, allowing interested buyers to see whether a certain item is in stock, know how much it costs, and visit the product page directly.
Keep SEO in mind
Rather than thinking about Pinterest as just another social media platform, think about it as a search engine for images. Add categories to your boards to help users discover them. Consider what your customers might be searching for and include those terms in your pin descriptions. (No need to get too complicated – it can be as simple as referring to a piece of jewelry as a “gold bracelet” instead of a “shiny gold-ish bangle.”)
Link pins back to your website
You don’t HAVE to link pins to a website, but it’s definitely a good idea. After all, you don’t just want people to repin a pretty pic of your products – you want them to visit your website and purchase those products for themselves!