Each month, we’ll be featuring a different Supplied customer who’s totally killing it in her business. With our incredible community of girl bosses, we have a lot of business owners to choose from! If you’d like to be considered for future months, send an email to [email protected] and tell us a bit about your business, your goals, and your success story so far. If you’re selected as the business owner of the month, you’ll be featured on our site! We’d love to hear from you :)
Pennie Bailey is the owner of The Sophisticated Lifestyle Boutique. Based in Ann Arbor, Michigan, Pennie Bailey knew she wanted to be a boutique owner from a very young age. Her boutique is full of refined, elegant, sophisticated clothes perfect for young professionals and anybody who wants to feel beautiful.
We had the privilege of chatting with Pennie Bailey all about running her boutique, the lifestyle her entire brand represents, and the impressive success she’s already seen so far since starting The Sophisticated Lifestyle Boutique just over two years ago, back in September 2018. Take notes, ladies!
Why did you start your boutique?
Honestly, I always knew I wanted to be a boutique owner. In fact, my very first job was working at a boutique! Fashion is my passion and I love offering women beautiful clothing that accommodates their lifestyle and their personality. Finding clothing that compliments a woman’s natural beauty brings me joy.
I also love going the extra mile for my customers by offering a personal styling service. I help women build their confidence, stay stylish, and choose the right outfit for any occasion. I’ve always loved doing that for family and friends and it’s a pleasure doing that for my clients as well, whether it’s for a special occasion or just to revamp their entire wardrobe!
Who’s your ideal customer?
My ideal customers are young professionals from the ages of 25-38. I believe you don’t have to show a lot of skin to feel and look beautiful. With my clothes, I help women look sophisticated AND fabulous. Sophisticated isn’t just a brand or a fashion statement, it’s a lifestyle! The Sophisticated Lifestyle Boutique is for any woman who wants to stand out while still looking classy and feminine.
What’s been your greatest accomplishment so far?
I would have to say opening a storefront. The Sophisticated Lifestyle Boutique started as just an online business back in 2018, but three months ago on October 2, 2020, we opened up our very own brick-and-mortar boutique in the Briarwood Mall in Ann Arbor! Picking up my keys and seeing all of my products displayed in one place really made this real for me. Plus, opening up a physical location alone allowed me to make over 3k, which was a much larger profit than I’d ever made online in that amount of time. I’m making moves lately!
How do your customers typically find you?
I always say that word of mouth is the best advertisement. So many women who come into my shop or order from my website heard about The Sophisticated Lifestyle Boutique from a friend or family member with great style! Social media has also been great for finding new customers. I get customers from all over, and they have a lot of shopping options – they can purchase directly through my website, my Facebook page, my Instagram shop, or my physical location.
What’s a goal you have for your business?
My ultimate goal is to expand my boutique. I’m not really interested in franchising or growing too massive, but I’d love to open multiple locations across the U.S. to give more women the chance to embrace the Sophisticated Lifestyle. One day!
What advice would you give to someone else thinking of starting a boutique?
Do it! It’s so easy to come up with a hundred reasons not to do something, or to convince yourself now isn’t the right time. But if you’re passionate about fashion and opening a boutique is your dream, you’ve got to just go for it and trust that you’ll figure things out along the way. As a black southern belle from a small town with BIG dreams, I can’t imagine doing anything else. Being a boutique owner is hard work, but it’s so worth it!
Follow along on Pennie’s business journey!
Interested in networking with fellow boutique owners like Pennie? Join the Supplied Family Facebook group to get motivated by other girl bosses & Supplied customers