You’ve got plenty of qualities that’ll make you an amazing boutique owner. I mean, look at you. You’re fashionable, you’re always in-the-know about the latest trends, and you’re super self-motivated to go out there and get what you want. But you may not be much for the tech side of things.
When you start a brick-and-mortar boutique, your storefront is a physical one. It involves your sign, your store window, your interior design, etc. But when you start an online boutique, your storefront is a virtual one. How you choose to set up your online store is just as important (if not more important!) than the products you sell.
If you want to set up and run your online boutique as efficiently as possible, you may want to embrace some software you may not have ever even heard of. (Until now!)
We’ve compiled a list of the top ways to start an online boutique. The best way for you will depend on your budget, your tech skills, and your preferences. Taking advantage of these resources can make running your boutique easier, faster, and more fun. (And don’t worry – they’re all very user-friendly!)
Shopify is one of the most popular e-commerce platforms on the market. It’s designed for people who want to build the ultimate online store, with advanced sales tools, excellent customer support, plenty of themes available, and integrated payment options. If you’re interested in trying it out, they offer a 14-day free trial – after that, it’s $29 per month.
Squarespace is great for boutique owners who want a little more creative control. You’ll have plenty of templates to choose from, with the flexibility to change your style whenever you’d like. There aren’t as many sales tools available and payment options are more limited, but it does offer more affordable plans. Prices start at $18 per month for a business plan.
WordPress & WooCommerce
WooCommerce is easy to use and very affordable – technically, it’s free. You’ll just have to pay for your own hosting and payment gateways. It’s built on the WordPress Content Management System, so you’ll also need a WordPress website to connect it to. This option does require some technical knowledge, but if you’re up to the task it can be a great way to set up your online boutique business.
Looking to start a little smaller? Consider creating a Facebook group or a business Instagram page to sell your wholesale boutique items. Facebook recently launched Facebook Shops, which makes it possible to display and sell items directly on Facebook and Instagram. It’s free for anyone who’s an admin of a business Facebook Page shop who’s selling a physical product.
No matter which of these options you choose, Supplied makes it easier (and more affordable!) to shop and sell wholesale boutique items online, with up to 75% off wholesale prices, free shipping & returns, and no minimum order requirements. Start shopping now.