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What Should I Sell in My Online Boutique?

July 1, 2021 11:30

What Should I Sell in My Online Boutique?

What Should I Sell in My Online Boutique?

You’re totally psyched about opening an online boutique… But while it’s super important, enthusiasm isn’t quite enough to be a success! You’ve also got to figure out your business strategy… which includes answering the question: “What should I sell in my online boutique?”

 

Now that you’ve decided to jump right in and follow your dream of starting your own business, you’ve got to figure out what exactly you’ll sell and how you’ll sell it. And sometimes, that’s easier said than done.

 

The possibilities of what you could sell are limitless. At Supplied alone, you have access to 250,000+ wholesale boutique items from thousands of factories, all in one convenient place. And that’s not even considering all the other ways you could source your products!

 

Intentionally curating your boutique’s product selection with your ideal customer in mind is one of the best – and most cost-effective – ways to stand out and be competitive in a crowded market. You’ve got to make a strategic, thoughtful decision about what sort of products you’ll sell in your boutique, including what categories of products you’ll sell, what products you specialize in, how many products you’ll sell, the price point of the products you’ll sell, and more.

 

No one else can (or should!) make that decision for you… but armed with the right information, you can make those important decisions for yourself.

 

We’ll walk you through everything you should consider when deciding what you should sell in your online boutique and give you a little taste of all of the possibilities that are out there.

 

Read on to learn what you should sell in your online boutique.

How to Decide What to Sell in Your Online Boutique

What you should sell in your online boutique depends on a few key factors. It isn’t just about what products YOU like best – it’s a question of how the products you sell will fit into your overall business strategy. How will your audience respond to your product curation? How much will it cost to source certain products? Before you settle on what to sell in your online boutique, consider the following:

Your Audience

Even if you’re insistent that anyone and everyone is welcome in your boutique… you’re not trying to target everyone equally. (Or if you are, you’ll have a really hard time competing with larger retailers!) 

 

You may want to consider targeting a niche market with your online boutique. A niche market is a subset of a larger market that can be defined by unique needs, preferences, or identities. Creating a business that serves a niche market is a strategic business decision that can allow you to serve a specific customer base better than large competitors, even if they have far more resources or experience.

 

Consider who you’re planning on selling your products to. Are you targeting locals? Young moms? Gen Z? Eco-conscious consumers? Where else do your target customers shop? Where do they spend the most time online? How much do they typically pay for a T-shirt?

 

Getting really specific about your audience can help you decide what products to sell in your online boutique. Think about it – if your customers are especially eco-conscious, they’d probably shy away from products that involve excessive packaging, but they’d love something reusable. If you’re selling to young moms, they might be interested in stylish jewelry as a treat for themselves as well as fun wholesale children’s items their little ones would love. If you live in a cold climate and you’re targeting a local audience, they might be more interested in warm clothes than swimsuits or surfboards. You get the idea!

 

The customer should always come first. Once you have a clear picture of who they are, what they need, and how you can uniquely fill those needs, it’ll be much easier to figure out what you should sell in your online boutique. 

 

women calculations costs with paper in hand

Your costs

Yes, you didn’t get into this business just for the money… but the money will surely help you stay in it! Before you decide what to sell in your online boutique, consider your upfront investment costs. 

 

Can you afford to purchase a wide selection of items from different categories? Or would it stretch your budget less to focus on just one item category and expand from there? Do you have the means to invest in higher-cost items that yield more profit per sale, or should you focus on lower-cost items?

 

The wholesale cost of each item you source isn’t the only cost you’ll have to take into account. Be sure to account for shipping and storage costs, which may be higher for larger or heavier items.

 

Consider the retail costs of each item from your customers’ perspective as well. Would your target customer feel comfortable spending $40 on a T-shirt, or would they more typically fall into the $10-20 range? Is your customer looking to invest in finer statement jewelry that will last a long time, or are they chasing trends and looking for inexpensive jewelry that may not be worn beyond the season? 

Your interests

Not everything has to be a shrewd business decision! Deciding what to sell in your online boutique is also a personal decision. Playing to your interests, passions, and skills can pay off both personally and monetarily.

 

While your customers should come first, choosing products you’re passionate about will help you stay in the game for the long haul.

 

So if styling adorable outfits for your customers sounds a whole lot more exciting than staging home decor pieces, focus on clothing. If you’re confident you have a great eye for the latest kids’ apparel trends but you literally never wear jewelry, focus on wholesale children’s items. It really can be that simple!

 

Authenticity is key – it’s a lot easier to sell products that you genuinely love and believe in. And working your unique perspective, curation, and taste into your business can help differentiate your business. Don’t be afraid to follow what you love! 

women in yellow sweater smiling at computer

What you can source

If you’re planning on purchasing wholesale boutique items, you’re somewhat limited to what you can find for sale at the right price. 

 

Luckily, Supplied exists! There, you can find 250,000+ wholesale boutique items at factory-direct prices, in categories ranging from clothing to jewelry to home decor to children’s items and so much more. And with no minimum order quantities and free shipping on orders of $150+, it’s the perfect place to start.

 

You can also source products through existing brands, MLMs, or other wholesalers.

 

Interested in creating your own totally custom products? Hey, that’s always an option! If you’re crafty, consider knitting, crocheting, or painting your own products to sell. If you’re interested in putting your own designs on custom products, check out The/Studio to create custom patches, pins, socks, and more online. 

 

Before you settle on one ideal product you’d like to sell, get a feel for what’s out there! 

 

Options of What to Sell in Your Online Boutique

Sure, you may think that an online boutique automatically means a site that sells clothing, jewelry, and other small accessories. But it doesn’t have to mean that! Your boutique can be anything you want it to be. You can specialize in one category, you can focus on certain trends, or you can even mix category options that might not be that intuitive as long as it makes sense for your audience.

 

Here are a few ideas of what you can sell in your online boutique.

 

clothes hanging on display rack

Clothing

Sell a wide selection of on-trend, affordable clothing in your online store. Selling clothing is a great way to embrace your passion for fashion and allow your customers to express themselves through style. With 25,000+ wholesale clothing options available at Supplied, you can find the right trendy t-shirts, dresses, or blouses to suit any style.

 

Interested in selling clothing in your online boutique? Start shopping here!

 

Jewelry

Jewelry is a fun, versatile product to offer in your online store. You can offer trendy jewelry, fine jewelry, statement jewelry, or timeless jewelry at a great price. As a bonus, it’s super inexpensive to ship! With 30,000+ wholesale jewelry options available at Supplied, you can find bracelets, earrings, rings, necklaces, or anklets to suit any aesthetic.

 

Interested in selling jewelry in your online boutique? Start shopping here!

 

fashion hats on display in store

Hats

Hats are a great accessory to sell in your online boutique. They make a statement, but they’re typically easier to keep in stock than clothing since they’re one-size-fits-most (OSFM). With thousands of wholesale hat options available at Supplied, you can find baseball hats, trucker hats, beanies, berets, or fedoras for any taste. 

 

Interested in selling hats in your online boutique? Start shopping here!

 

kids clothes and toys

Children’s items

Children’s apparel and accessories make up a huge market! Serve your customers as well as their children by offering a wide selection of fun, colorful children’s items that are both cute and functional. With thousands of wholesale children’s items available at Supplied, you can find children’s apparel, kitchen items, decor, and toys for kids of any age.

 

Interested in selling wholesale children’s items in your online boutique? Start shopping here!

 

Hair Accessories

Hair accessories are low-cost products that make a big impact. They’re a great way to show off one’s unique style and personality. Plus, hair accessories are so much fun to style, photograph, and share! With 10,000+ wholesale hair accessories available at Supplied, you can find hair clips, hair ties, headbands, and scrunchies to suit your customers’ needs. 

 

Interested in selling hair accessories in your online boutique? Start shopping here!

 

home decor on table

Home Decor

Home decor is a cost-effective way to make a real difference to your customers’ interiors. It’s a great way to add flair to bedrooms, dorm rooms, bathrooms, sitting areas, and more. With thousands of wholesale home decor items available at Supplied, you can find wall decor, seasonal decor, and tabletop decor that will make a beautiful addition to your customers’ homes.

 

Interested in selling home decor in your online boutique? Start shopping here!

 

Kitchen Items

The memories made cooking meals and sitting around the dinner table as a family are priceless. Make those memories that much sweeter with thoughtful, stylish, and functional kitchen items. With thousands of wholesale kitchen items available at Supplied, you can find cookware, drinkware, and tableware that will make a beautiful addition to your customers’ tables. 

 

Interested in selling wholesale kitchen items in your online boutique? Start shopping here!

 

Bed & Bath Items

Make the coziest part of your customers’ homes even cozier with high-quality, stylish bed and bath items. With thousands of wholesale bed and bath items available at Supplied, you can find pillows, blankets, linens, bath products, and towels that will elevate your customers’ homes.

 

Interested in selling bed and bath items in your online boutique? Start shopping here!

 

Office Supplies

Never underestimate the power of staying organized! Selling decorative yet functional office supplies is a great way to target young professionals, especially as working from home becomes more and more common. With thousands of wholesale office supplies available at Supplied, you can find organizers, stationery, and tools that will improve your customers’ office spaces.

 

Interested in selling office supplies in your online boutique? Start shopping here!


 

Ready to get started? All of these products and more are available in the Supplied marketplace. Members gain access to exclusive wholesale pricing, along with free shipping on select orders, no minimum order quantities, up to 75% off of wholesale prices, and top-notch customer service. (And the best part? Becoming a member is totally free and only takes a few minutes! Create a wholesale account today.

 

 

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